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By [Allison](https://stocktwits.com/symbol/MNEL) Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market show in Las Vegas high-end jets are enticing buyers with their sleek shapes, luxurious cabins - and significantly, their usage of alternative fuels.
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Fuel producers and jetmakers are keen to showcase unique forms of air travel fuel considered less [harmful](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) to the environment, from utilized cooking oil to the definitely less attractive meat waste.
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Business jet operators, like airline companies, have bowed to environmental pressure on air travel and committed to halving carbon emissions by 2050 compared with 2005.
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Their hope is that [embracing eco-friendly](https://stocktwits.com/symbol/MNEL) fuel to [curb emissions](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) might make organization jets more attractive to environmentally conscious buyers - especially corporations dealing with concerns over sustainability from investors or green project groups.
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The availability of less polluting personal jets could also spare the rich and popular the negative publicity experienced by Britain's Prince Harry and his wife Meghan over a recent personal jet trip to southern France.
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Five Gulfstream jets on [display screen](https://www.bloomberg.com/profile/company/MNELF:US) in Las Vegas are using California-produced fuel from inedible beef tallow.
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The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," [stated Bryan](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) Sherbacow, chief industrial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other renewable fuel blends anticipated to be pumped at the program.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of total yearly carbon emissions worldwide, but can discharge, usually, as much as 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter firm Victor.
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has actually defended his occasional usage of private jets to ensure his household's security, and has actually said that on the [unusual celebrations](https://stocktwits.com/symbol/MNEL) he does not fly commercially he offsets his emissions.
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But planemakers say occurrences such as the furore over his travel plan have actually included [fresh obstacles](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) for a market already aiming to validate its contribution to [cutting corporate](https://www.crunchbase.com/organization/mission-newenergy) expenses.
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"Incidents of flight shaming including using private jets are regrettable when you consider that our industry has delivered fuel performance enhancements of 40% over the previous 40 years," said Bombardier Aviation [President David](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) Coleal.
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Bombardier believes increased sustainable fuel use will help the market make inroads with corporations and rich buyers. According to industry data, billionaires only have a 19% service jet ownership rate.
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But even an image transformation - with jets sporting stickers like "this aircraft flies on eco-friendly fuels" and organisers including alternative [fuel pumps](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) for checking out [aircrafts -](https://pitchbook.com/profiles/company/51278-86) is not likely to please all critics at the Oct 22-24 luxury jet occasion.
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Environmentalists and some analysts remain hesitant that biojetfuels, generally blended 50-50 with kerosene, will make a significant effect on public understandings about high-end travel.
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"No quantity of [Jatropha](https://www.pinterest.com.au/missionnewenergy/) or Brazil-nut fuel can make service jets look eco-friendly," said air travel analyst Richard Aboulafia.
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Demand from company jet operators for [eco-friendly fuels](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) now far goes beyond supply and their interest could drive future production, Sherbacow stated.
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World Energy, which [produces](https://forest500.org/rankings/companies/mission-newenergy-limited) 40 million gallons of [biofuel](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) at its [California](https://www.crunchbase.com/organization/mission-newenergy) plant, might expand production as much as 150 million gallons by 2022.
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Corporate charter business and [experts](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) are likewise seeing more interest from customers who wish to purchase carbon credits to balance out emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a function in a [business jet](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) usage study his company recently [finished](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) for a Fortune 500 business.
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"At the end of the day, I believe that rate, cost per hour, variety, speed and performance, that's still the (sales) driver. But I think individuals are ending up being more mindful of the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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