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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry program in Las [Vegas high-end](https://www.zoominfo.com/c/mission-newenergy/346542889) jets are enticing purchasers with their smooth silhouettes, plush cabins - and significantly, their use of alternative fuels.
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Fuel producers and [jetmakers](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) are keen to display unique kinds of aviation fuel deemed less harmful to the climate, from [utilized cooking](https://forest500.org/rankings/companies/mission-newenergy-limited) oil to the definitely less glamorous meat waste.
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Business jet operators, like airlines, have actually bowed to ecological pressure on aviation and committed to halving carbon emissions by 2050 compared with 2005.
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Their hope is that [embracing renewable](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) fuel to curb emissions could make [company](https://www.crunchbase.com/organization/mission-newenergy) jets more attractive to ecologically mindful buyers - particularly corporations dealing with concerns over sustainability from [investors](https://www.businessnews.com.au/Company/Mission-NewEnergy) or green project groups.
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The accessibility of less polluting personal jets could likewise spare the abundant and popular the negative publicity experienced by [Britain's Prince](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) Harry and his spouse Meghan over a recent personal jet trip to southern France.
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Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, chief business officer of Boston-based [biofuel](https://www.crunchbase.com/organization/mission-newenergy) [producer](https://www.google.com/search?kgmid=/m/0cqd_rb) World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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A few of the other 79 aircraft on screen are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of overall yearly carbon emissions globally, however can release, typically, as much as 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter firm Victor.
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Prince Harry has safeguarded his periodic usage of [private](https://stocktwits.com/symbol/MNEL) jets to ensure his family's security, and has actually said that on the unusual events he does not fly commercially he offsets his emissions.
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But planemakers state occurrences such as the furore over his travel plan have actually included fresh challenges for an industry currently striving to justify its contribution to cutting corporate costs.
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"Incidents of flight shaming including making use of private jets are regrettable when you think about that our industry has actually delivered fuel effectiveness improvements of 40% over the previous 40 years," said [Bombardier Aviation](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) President David Coleal.
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Bombardier thinks [increased sustainable](https://www.businessnews.com.au/Company/Mission-NewEnergy) fuel use will assist the industry make inroads with corporations and [rich purchasers](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/). According to market information, billionaires just have a 19% business jet ownership rate.
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But even an image [makeover](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) - with jets sporting stickers like "this airplane flies on renewable fuels" and organisers including alternative fuel pumps for checking out aircrafts - is unlikely to please all critics at the Oct 22-24 luxury jet event.
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Environmentalists and some [experts](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) remain hesitant that biojetfuels, generally combined 50-50 with kerosene, will make a [considerable influence](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) on public understandings about luxury travel.
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"No amount of [jatropha curcas](https://forest500.org/rankings/companies/mission-newenergy-limited) or Brazil-nut fuel can make service jets look eco-friendly," said air travel expert Richard Aboulafia.
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Demand from [business jet](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) operators for [sustainable fuels](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) now far goes beyond supply and their interest could drive future production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might broaden production approximately 150 million gallons by 2022.
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Corporate charter business and experts are also seeing more interest from consumers who want to buy carbon credits to offset emissions from their [flights](https://forest500.org/rankings/companies/mission-newenergy-limited).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a corporate jet utilization study his business recently completed for a Fortune 500 business.
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"At the end of the day, I believe that rate, cost per hour, variety, speed and efficiency, that's still the (sales) motorist. But I believe individuals are ending up being more mindful of the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by and Alexandra Hudson)
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