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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market program in Las Vegas luxury jets are luring buyers with their smooth shapes, luxurious cabins - and progressively, their use of alternative fuels.
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Fuel manufacturers and jetmakers are keen to display novel forms of air travel fuel deemed less [hazardous](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) to the environment, from [utilized cooking](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) oil to the definitely less attractive meat waste.
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Business jet operators, like airline companies, have actually bowed to environmental pressure on aviation and committed to [cutting](https://stocktwits.com/symbol/MNEL) in half carbon emissions by 2050 compared to 2005.
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Their hope is that adopting eco-friendly fuel to suppress emissions might make business jets more appealing to environmentally conscious buyers - particularly corporations facing questions over sustainability from [investors](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) or [green project](https://www.businessnews.com.au/Company/Mission-NewEnergy) groups.
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The availability of less contaminating personal jets could also spare the rich and well-known the negative publicity [experienced](https://stocktwits.com/symbol/MNEL) by Britain's Prince Harry and his better half Meghan over a recent private jet trip to southern France.
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Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The current waste-based fuels consist of "fats, grease and oils that are by-products of the food industry," said Bryan Sherbacow, chief business officer of Boston-based [biofuel](https://www.crunchbase.com/organization/mission-newenergy) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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Some of the other 79 airplane on display screen are anticipated to be powered by 150,000 gallons of other [renewable fuel](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) blends expected to be pumped at the program.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of total annual carbon emissions globally, however can produce, usually, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based [personal charter](https://www.crunchbase.com/organization/mission-newenergy) firm Victor.
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Prince Harry has safeguarded his occasional use of [private jets](https://www.businessnews.com.au/Company/Mission-NewEnergy) to ensure his household's security, and has stated that on the uncommon celebrations he does not fly [commercially](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) he offsets his emissions.
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But planemakers state incidents such as the furore over his schedule have added fresh difficulties for an industry already making every effort to validate its contribution to [cutting business](https://stocktwits.com/symbol/MNEL) costs.
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"Incidents of flight shaming including making use of private jets are unfortunate when you consider that our market has provided fuel effectiveness enhancements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.
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[Bombardier](https://pitchbook.com/profiles/company/51278-86) thinks increased sustainable fuel usage will help the industry make inroads with corporations and wealthy buyers. According to market information, billionaires only have a 19% service jet ownership rate.
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But even an image [transformation -](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) with jets sporting sticker labels like "this aircraft flies on eco-friendly fuels" and organisers adding alternative fuel pumps for visiting aircrafts - is unlikely to satisfy all critics at the Oct 22-24 luxury jet occasion.
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Environmentalists and some experts stay skeptical that biojetfuels, normally blended 50-50 with kerosene, will make a [considerable](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) effect on public perceptions about high-end travel.
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"No amount of [jatropha curcas](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) or Brazil-nut fuel can make service jets look eco-friendly," said aviation analyst Richard Aboulafia.
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Demand from organization jet operators for renewable fuels now far surpasses supply and their interest might [drive future](https://www.zoominfo.com/c/mission-newenergy/346542889) production, Sherbacow stated.
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World Energy, which produces 40 million gallons of at its California plant, could broaden production as much as 150 million gallons by 2022.
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[Corporate charter](https://www.pinterest.com.au/missionnewenergy/) business and experts are likewise seeing more interest from clients who wish to buy carbon credits to balance out emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a corporate jet usage research study his business just recently [finished](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) for a [Fortune](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) 500 [business](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price).
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"At the end of the day, I believe that price, cost per hour, variety, speed and efficiency, that's still the (sales) motorist. But I believe individuals are becoming more knowledgeable about the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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